Seven Common PPC Mistakes to Avoid in the Real Estate Business in Kochi
- 28, March 2025
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Pay-per-click (PPC) advertising is a powerful tool for real estate businesses in Kochi, helping generate leads and drive traffic. However, common mistakes can lead to wasted ad spend and poor results. As a Digital Marketing Agency in Kochi, we’ve identified seven PPC mistakes to avoid.
1. Poor Keyword Selection
Selecting keywords is important. Most real estate companies bid on generic terms, receiving irrelevant traffic. A Digital Marketing Company in Kochi can assist in optimising keyword strategies, including exact match and phrase match keywords, while using negative keywords to eliminate non-qualified leads.
2. Ignoring Negative Keywords
Negative keywords keep your ads from being displayed on unrelated searches. Without them, your PPC budget can be wasted by clicks from customers searching for something unrelated. A Google Advertisement Agency in Kochi can perform routine audits so that your campaign is always cost-effective.
3. Not Using Location Targeting
Real estate is a location-centric business, and targeting the incorrect audience means money spent on ads. A Digital Advertising Agency in Kochi can optimise geo-targeting options to target people looking for properties in Kochi and surrounding areas.
4. Weak Ad Copy and Call-to-Action
A compelling ad copy with a clear call-to-action (CTA) is crucial. Most companies do not emphasise unique selling points such as exclusive listings or time-sensitive offers. A Branding Agency in Kochi can develop effective ad copy that converts visitors into customers.
5. Not Bidding on Brand Keywords
Not bidding on your brand name enables competitors to control search results. The best Digital Marketing Company in Kochi safeguards brands by winning ad placements on branded keyword terms that are relevant.
6. Poor Landing Page Experience
Directing PPC traffic to a generic home page rather than an optimised landing page gives rise to high bounce rates. A Social Media Marketing Agency in Kerala can create optimised landing pages that are congruent with your ad messaging, improving lead conversions.
7. Ignoring Performance Metrics
Monitoring and tracking PPC performance is necessary. Most companies place ads and then just leave them there. A Social Media Marketing Company in Kerala, including Brandfell, regularly tracks click-through rates (CTR), conversion rates, and cost per acquisition (CPA) to keep campaigns running well.
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By collaborating with Brandfell Social Media Marketing Agency in Kochi, the best Social Media Marketing Company in Kerala, real estate companies in Kochi can maximise their PPC campaigns, boost ROI, and create high-quality leads. Allow Brandfell Social Media Management Company in Kochi to optimise your campaigns for success!
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For professional PPC management and other digital marketing services in Kochi, contact Brandfell Social Media Marketing Company in Kochi today!
