Top Tools Used by Leading Google Ads Agencies in India
- 28, September 2024
- 0 Comment
Success in a Google Ads campaign in today’s competitive digital landscape largely depends on tools and strategies. The best Google Ads Agency in India like Brandfell Technologies focus on utilising advanced tools to ensure client success, and not only boosting brand awareness or enhancing conversion rates, but here is a rundown of what elevates a campaign to its new heights.
1. Google Keyword Planner
For any Google Ads agency in India, keyword research serves as the skeleton of a solid campaign. Google Keyword Planner provides more insights and background information regarding trending keywords, with search volumes for an average month and even competition levels. With the right keywords targeted, agencies can bolster their search engine advertising approach and lead more relevant leads to clients’ websites. For instance, Brandfell Technologies utilises this tool to ensure that each keyword being used is geared towards attracting engaged and relevant audiences.
2. SEMrush
SEMrush is one of the all-around digital marketing tools for Google Ads Specialists. Having keyword research, competitor analysis, and SEO recommendations SEMrush supports agencies to craft strategies that not only improve brand visibility but also aid conversion rate optimisation. Brandfell Technologies, among the best agencies in India, relies on SEMrush to craft winning campaigns that help improve ROI and increase profitability in cost-efficient ways.
3. Google Analytics
No campaign goes completely without measuring its effect. It is used by Google Analytics to track and measure the performance of any website and to gather insights into visitor behaviour. Therefore, with detailed data analysis, agencies providing PPC management services can get a clearer picture of what works well and what doesn’t. In that respect, Google Analytics allows agencies similar to Brandfell Technologies to better tailor their campaigns based on real-time information, thereby generating maximum returns from every dollar that goes towards paying for Social Media Advertising.
4. Optmyzr
A favourite among the number of Google Ads Agency in India, Optmyzr is a powerful automation solution. Using this tool, an agency can automate such routine work as bid management, optimisation of campaigns, and reporting. Of all the tools this post describes, it’s extremely useful for agencies that provide Google Ads management services because it will allow Google Ads Specialists to fine-tune ad spending without manual adjustments. Using Optmyzr, Brandfell Technologies can be more productive and free the time left to put on high-impact strategies.
5. SpyFu
SpyFu enables the agency to gather competitive intelligence around what the competition is doing, from keyword choices to ad copy to their strategies for bidding. This then assists Indian agencies in staying ahead by placing them out on top in the AdWords management game. Brandfell Technologies utilises SpyFu to enable competitiveness in clients through the use of tactics utilized by industry leaders. This keeps the client’s head above water and not getting left behind.
6. Hootsuite
Hootsuite is a very useful tool for integrating social media advertisements with Google Ads campaigns. This helps agencies offering local Google Ads services maintain the consistency of the brand and effectively reach audiences across channels in one place. Such synergy between social media and Google Ads helps agencies like Brandfell Technologies to put across their brand awareness campaigns to keep clients at the top of people’s minds.
For any Google Ads agency in India, the right tools are going to be the only thing that is likely to push results. From the likes of Google Keyword Planner, SEMrush, Google Analytics, Optmyzr, and SpyFu to Hootsuite, such tools enable a capable brand like Brandfell Technologies to deliver the best possible digital marketing solutions. Be it through conversion rate optimisation or effective search engine advertising, it is what is going to empower an agency to turn Google Ads into a productive asset for growth.
