Using AI for Deeper Keyword Insights: Strategies for Digital Marketing Agencies in India
- 28, July 2024
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One of the core elements in any successful digital marketing strategy today would be keyword research. Now, with the changing technology, a digital marketing agency in India needs to move ahead with time by being empowered through AI-driven insights that maximise keyword research potential. In this blog, we find out exactly how AI can revolutionise keyword research. Tips will be given on how agencies in Delhi, Mumbai, Bangalore, Chennai, Calicut, Malappuram, Thrissur, Kochi, Kottayam, and Trivandrum, and all over India, could act on it.
Understanding Keyword Research
It’s a process for picking up and choosing relevant keywords and phrases that your target audience uses in search for products or services. It is one of the major components of search engine optimisation, paid-per-click advertising, and content marketing.
The Limitations of Traditional Keyword Research
Traditional ways of keyword research are time-consuming, heavily dependent on manual analysis and intuition, and hence prone to error. It’s a hard task to go through reams of information to find relevant keywords, track search volume, and analyse competition.
Benefits of AI-Driven Insights
- Advanced Suggestion for Keywords
- Speed and Efficiency
- Better Visibility
- Scalable Analysis
- Better Local Optimisation
- Predictable Analysis
How AI-Driven Insights Can Revolutionise Keyword Research
AI-powered tools process huge amounts of data, recognising patterns and giving actionable insights to transform keyword research. Here are some of the benefits of using AI-driven insights:
- Scalability: Artificially Intelligent systems can process large amounts of data, making them capable of handling millions of keywords or phrases.
- Accuracy: AI-driven insight reduces the risk of human error, giving better and more accurate results.
- Speed: AI-driven tools process information faster than manual mechanisms, saving time and resources.
Actionable Tips for Digital Marketing Agencies in India
Utilise keyword research AI tools such as Ahrefs, SEMrush, Moz, etc., to find the relevant keywords by tracking the search volume and analysing the competition.
Competitors Keywords Analysis: AI-driven insights analyse keywords used by competition to identify gaps and opportunities.
Identify Long-Tail Keywords: AI comes as a saviour in explaining precisely those long-tail keywords that are low in competition and highly convertible.
Track Keyword Trends: These AI-powered tools will help you track keyword trends and seasonality and identify any changes in search volumes.
Voice Search Optimisation: Leverage AI-powered insights to pick up conversational keywords and phrases, which are on the rise with voice search.
Brandfell's City-Specific Strategies for Digital Marketing Success
- Digital Marketing Agency in Delhi: Focus on keywords based on e-commerce, finance, and technology.
- Digital Marketing Agency in Mumbai: Target keywords based on entertainment, media, and advertising.
- Digital Marketing Agency in Bangalore: Stress keywords related to IT, technology, and startups.
- Digital Marketing Agency in Chennai: Focus on keywords based on healthcare, education, and manufacturing.
- Digital Marketing Agency in Calicut: Target keywords based on education, healthcare, and tourism.
- Digital Marketing Agency in Malappuram: Focus on keywords based on healthcare, education, and agriculture.
- Digital Marketing Agency in Thrissur: Focus on keywords based on tourism, culture, and entrepreneurship.
- Digital Marketing Agency in Kochi: Target keywords based on tourism, healthcare, and IT.
- Digital Marketing Agency in Kottayam: Stress keywords related to education, healthcare, and agriculture.
- Digital Marketing Agency in Trivandrum: Focus on keywords based on IT, technology, and entrepreneurship.
Now, with AI-driven keyword research and city-specific strategies, new channels of growth and success can be opened to any digital marketing agency. Contact Brandfell today to learn more about how our expert team can help you maximise your keyword research potential and drive more conversions for your business.
